SOCIETY SANDWICH

BRIEF: Society’s goal was to inject themselves into their local market as a sandwich brand that could draw in an audience who valued personality and fun while enjoying a great sandwich above all else.

Using inspiration drawn from the extraverted personalities of snoopy and other comic books, we developed Sly the Fox, a brand mascot whose cheeky and extraverted personality shine through the brand to not only engage their customers but keep them coming back.

DELIVERABLES: Strategy, Logo Design, Brand Identity, Illustration, Packaging Design.