Branding Cordial, Visual Identity
Send a better message
Cordial helps marketers use all of their data to better connect with customers across email, SMS, and mobile app.
Cordial’s brandbook has been completed throughout the process of creating its visual brand identity. It contains all of the foundational elements of its visual identity like typography, logo usage, color palates, vision & values, and all brand guidelines to maintain a coherent global identity.
Services
The Bruno team created a unique branding that reminds of the brand's Californian roots. Marketing assets and a custom brandmark were designed to convey Cordial’s new branding accross all platforms.
Branding
Art Direction
Brandmark
Marketing assets
Californian sunset
The Cordial palette honors California through sunny colors and blue hues that pay tribute to the ocean and outdoor living. A secondary saturated color palette was imagined to be used for marketing elements. Poppins is a linear font with round, contemporary shapes. More dynamic finishes give it the original touch that makes the difference.
Wavy shapes
The patterns are used throughout Cordial’s website, online and offline communication. They create dimension, add visual interest, and allow to highlight elements like pictures and/or text.
Photos
Cordial's marketing photos are bright, showing a person, smiling and not focused on an electronic device. A reminder of nature is present to make the link with the Californian origins of the brand.
Icons / Skeletons
A pastel color palette was designed for product-related uses, such as skeletons and icons. The icons are minimalist, and the skeletons represent the product with simplicity. The idea is to allow the focus to be on the content and show how easy it is for marketers to communicate with their audience.
Cordial comes to life
Cordial’s new branding can be seen everywhere. Both online and offline marketing assets pay tribute to California and convey a bright and warm feeling towards to brand.
Designed to last
More brand integrations have been detailed in the brandbook to give Cordial’s marketing teams all the tools and guidelines to create their own in the future, for a long-lasting identity.
Bruno agency
The Bruno Agency supports clients in their branding projects, website design design of web and mobile applications, as well as in technical maintenance. Our job is to support you in the creation of your identity, your product, your brand. Whether it is a birth or an evolution, we will put our expertise and our creative passion at the service of your project.
