Lettering/Visual Identity - Tasha&Tracie

Visual identity

The twins Tasha&Tracie are two emerging rappers from the North Zone of the city of São Paulo, specifically from Jardim Peri. Creators of the "Expensive Shit" movement that aims to value the autonomy of young black people from the periphery, through art and fashion. Through their lyrics they sing their experiences and show all the power to bring information through their voices.

The brand was developed for movements that refer to the work that the twins do with their art. That's why elements presented in their daily lives were incorporated into the visual identity, such as: mizuno prophecy, skirt the cyclone, juliet glasses.

Full presentation: https://www.behance.net/gallery/152422279/Tasha-Tracie-LetteringIdentidade-Visual