Fight Racism - Global Campaign

Racism harms not just the lives of those who must endure it but also society as a whole. It is wrong to believe that racism affects only a few of us. It affects us all. We need everyone to speak out and take action. Racism is not inevitable and a world free from racism is in our reach. Concrete and actionable recommendations to prevent and fight racism do exist. We must implement them. Preventing and eradicating racism worldwide is one of the UN's main missions and the UN is at the core of the global fight against racism. Diversity is part of our shared humanity. Let's embrace it.

This campaign also gave many opportunities for us to create companion elements in the form of digital filters, mobile stickers, enamel pins, and physical stickers. Our offering also included FAQs, quizzes and a series of interviews with first hand account of fighting racism in real life scenarios. We ensured our education and tone of voice was both optimistic and helpful with a focus on action.