Sysfacts AG - Branding
Sysfacts AG is a German-based IT consulting and solutions provider established as an extension of the Purevirtual team, a company we collaborated with in the past. Even as a newly established entity, their combined technological and industry experience lists more than ten years of working with some of the top German and international companies, mainly in manufacturing; automotive & production; banks & insurance; transport & logistic;
They approached us with a challenge to develop a new visual communication strategy to match their boutique, human and personalized approach to providing IT services to their partners. We started by discovering their work process that starts with analyzing their clients' IT & business systems and ends by providing transparent and vendor-independent solutions based on the collected facts in their systems.
During the brand strategy workshop, we discussed the topics of digital business continuity and how availability is the currency of the digital age. The exact topics that are covered by their IT solutions. Inspired by their precise approach and the company name itself (Systems + Facts = Sysfacts), we developed a friendly and approachable identity that subtly communicates systems and facts through circle shapes and embeds playful arrow shapes to associate with achieving business continuity. The lime circle plays a big role when establishing the Sysfacts corporate identity, giving more character to the brand itself and making it more distinctive and memorable.
Services Provided
Branding Strategy, Logo & Visual Identity, Branding Guidelines, Web Design (UI/UX), Web Development & Implementation
Client
Sysfacts AG
Website
By Alphamark™
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Work with us: hello@alphamark.design
