Fast Forward Identity
The Fast-Forward team сonsists of award-winning quantitative researchers and talented high-frequency trading software engineers. Our goal was to make a technological identity for the company and make it stand out in the narrow field of developers to attract new people to the team.
The trademark is formed by two capital letters from the company's name - Fast Forward. The letters also resemble two arrows that show forward movement upwards.
The brand system is built on a visual analogy of the company's mission —
to bring professionals together in small teams, where each individual has a voice and can make a real impact. Therefore, we developed 2 systems of patterns: an ordered chain of unique groups and scattered individual units. And a palette of digital blue with space cadet color.
We also designed 3D assets for each job type:
Network engineer, C++ developer or Data analitics.
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