UX Design Interchange

Project Description:

The goal of this project was to create a theoretical brand for a conference assigned to students.

Solution:

The concept for 2019 UX Design Interchange in Montreal follows modern UX design concepts in combination with the key ideas of an interchange. The typographic wordmark for the interchange uses a simple, clean, and modern sans serif font family in combination with a sharper and almost ‘pixelated’ appearing text. The colour palette is brighter with pinks and blues, using both a darker shade and lighter tint of each.