Abode - Logo + Identity

In the development of Abode, I was responsible for its brand identity, from logotype to palette. My creation of move-in documents and physical collateral helped its expansion. By using the almost symmetrical letterforms of the word “abode,” I made a logotype that represents a house when paired with a stacked Urby logo placed inside the “o.” Doing so brought warmth to Abode and revealed itself as a sub-brand of Urby. A warm nature-inspired color palette created depth through the layering of monochromatic colors.