Oso Supply Branding

I’ve been having a blast working with Oso Supply Co. on some branding for their outdoor gear. Oso makes distinctly artistic outdoor stuff, and it was important for the logo to be reflective of both the creative and the outdoor attributes of the brand.

I had embroidery in my mind as the primary application for this logo. I’m always happy when I can design something that’s both fun, and also follows a lot of the hallmarks of a useful logo, like being able to be replicated small, in applications like this one.