Whitney's Home Baked Sweets

Here's my logo development for a small home bakery. The concept focuses on a ball of dough with the banner acting as a rolling-pin. The whisk and spatula were added as an 'at-a-glance recognition' of the brand. To continue the handmade feel, ITC American Typewriter was paired with a similar sans typewriter font. The illustrative treatment was fun to incorporate throughout and reflects the type.