Here are 2023’s top graphic design trends, as anticipated by ind
During more typical epochs, the pace of change in the design industry is often slower. For instance, the stylization of logos as geometric abstractions that became popular in 2010 continued throughout the decade.But in broad strokes, what we’re going through now is a far cry from “normal times.” All this disarray and uncertainty is driving drastic changes in many areas of design, and it’s occurring so fast that we may not even realise it’s happening.
In light of this, we’ve convened a panel of respected designers to discuss the state of the industry and its prospects for the next year. In this article, you’ll learn about 10 trends that will probably have an effect on your creative output in the year 2023.
Trend 1: Brands in motion
We are increasingly exposed to motion design in our everyday lives, whether it be on a digital billboard, a website, or an app. And the majority of experts agree that this is a positive development.
girishsolanki20 August 18, 2022 14 min read
graphic-design-trends-2023
During more typical epochs, the pace of change in the design industry is often slower. For instance, the stylization of logos as geometric abstractions that became popular in 2010 continued throughout the decade. But in broad strokes, what we’re going through now is a far cry from “normal times.” All this disarray and uncertainty is driving drastic changes in many areas of design, and it’s occurring so fast that we may not even realise it’s happening.
2023s-top-graphic-design-trends
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2023’s top graphic design trends | graphic design trends 2023 | trends 2023 | design trends 2023
In light of this, we’ve convened a panel of respected designers to discuss the state of the industry and its prospects for the next year. In this article, you’ll learn about 10 trends that will probably have an effect on your creative output in the year 2023.
Trend 1: Brands in motion
We are increasingly exposed to motion design in our everyday lives, whether it be on a digital billboard, a website, or an app. And the majority of experts agree that this is a positive development.
Animated or perish, as Martin Widdowfield, the creative director of Robot Food, puts it. Brands are adapting to the ever-changing digital landscape by exploring new opportunities presented by the proliferation of virtual reality and other cutting-edge technologies. Because of this, we now have more options for improving our narrative techniques and reaching customers via motion and animation.
He notes that this tendency is also permeating traditionally static media like packaging. Martin explains that before the epidemic, “QR codes were all but dead,” but that individuals now had a behavioural knowledge of “scan for information.” It’s intriguing to think about what this implies for AR and how it may change packaging in the future. There will be a surge of new ideas to help brands make the transition from the internet to store shelves, I predict. “Can the ubiquitous unpacking experience be digitised, for instance?”
And why exactly does motion really matter at all? DIA Studio’s partner and chief creative officer, Mitch Paone, elaborates. Obviously, a looping animation has a huge visual advantage over a still picture. The distinction between a salsa dancer and a hip-hop dancer is an outward manifestation of a more fundamental truth: movement generates identity. Although the dancer remains constant, the way they move reveals their character.
All thanks to the invention of the screen, “a brand may now have own-able choreography, or a behaviour that lends incredible individuality,” he continues. The design business will be greatly affected by this change. Art and technology meet in a seamless fusion of form and movement. Traditional design abilities aren’t enough if you want to generate meaningful work; designers also need a deep familiarity with movement, rhythm, and time, as well as expertise with motion software.
When updating MailChimp’s look and feel lately, DIA Studio took this precise course of action. In his own words, “We worked on bringing it to life with motion,” Mitch describes the animating process. In their own words: “The current brand, lead by an expressive library of hand-drawn drawings and a yellow and black palette, was wonderful for print and out-of-home advertising but was not scalable for digital assets like video, digital advertising, social media, etc.”
The Freddie, the MailChimp mascot, serves as inspiration for the revamped design, which has a graphic line, a bright colour palette, and a catchy bouncing animation. Mitch gushes, “The revamped system is both very expressive and incredibly useful.” To ensure easy and uniform rollout across all channels, MailChimp provides its employees with both static brand guidelines and an array of motion-based toolkits.
Trend 2: The new Wild West
“The movement is all about a live, invigorated chaos,” he continues. “It’s a backlash against the uniformity and harmony that’s become the visual style for far too many companies. There’s a rising market for offbeat aesthetics like startling collage, stark contrasts, potent neon, and irregular frames.”