Packaging trends for 2023 14 packaging trends of 2023
Now that 2022 is drawing to a close, it’s time to take a look at the churning cauldron of current package design trends and make some educated guesses on what will blossom throughout the industry in the new year. At the close of yet another trying year brought on by the epidemic, it has become abundantly clear that shoppers are on the lookout for items that are both palatable and unweighted.
14 packaging trends of 2023 | Packaging trends 2023 | Packaging design | design trends 2023
One of the motifs that are starting to emerge in package design for 2023 is the use of whimsical figures to elicit a smile, the use of calm color palettes, and a nod to simpler times via nostalgic design.
There will be 14 major developments in package design in 2023, and they are as follows:
Minimalism
Color blocking and curved lines
Focus on Typography in Layout
the psychedelic revolution of the ’60s
the trend of finding tranquillity in packaging
package design trend is “faux 3D deco,”
Complexity and symmetry: a winning combination
The Beauty of Abstraction in Art
The Deception of Depth
Product-Related Examples
Maximal inside, minimal outside
Perfectly imperfect raw materials
Layered colors created by cutting and pasting
Rubber hose heroes are king!
1. Minimalism
The appeal of minimalism to a large audience is not hard to understand. Keeping packaging simple has two benefits: it gives the product an air of appealing simplicity and honesty, and it maintains the goods looking neat and sophisticated. Minimalist packaging is trending upward in popularity, especially in the cosmetics and beauty sectors. Popular firms like Summer Fridays and Honest Beauty have successfully embraced similar designs, and more and more brands are quickly following suit, so it’s safe to assume that minimalism will continue to be a prevalent aesthetic choice in 2023.
2. Color blocking and curved lines
Overlapping or mixing various colored blocks has been popular for a while, but lately, designers have been moving away from the straight lines and severe forms that have previously dominated packaging in favor of more organic, soft designs. Companies may utilize these curved curves to make their packaging seem more natural and approachable by reminding consumers of familiar elements from the outdoors. When combined with bolder hues, this presents a one-of-a-kind chance to develop a brand identity that is endearingly earthy and joyful.
3. Focus on Typography in Layout
In recent years, typography as a visual communication tool has had a meteoric resurgence in the design industry. Now that font designers can go much more ambitious with their creations, companies may use bold, distinctive lettering to set their products apart from the competition. Effective package design may be achieved via the use of typography in a variety of ways, including repetition, distinctive composition, engaging language, and more.