The Private Sales section is the most visited page of Bodeboca. Every day, the team releases selected wine bottles direct from the brand's cellars and spirits with 10-35% discounts exclusively for registered members.

⚡ The problem

The sales team asked to put more information on the cards, also, I need to fix some spacing issues, and refine the page with a touch of modernity. And this, should be available on responsive screens, before summer 2022 -in 4 weeks.

⚔️ The challenge

Bodeboca has a strong bond with his customers and members, and one of the main keys is that they perceive it as a very soft brand. This is an important thing that I had to keep in mind when I redesigned this interface.

In addition, there was a need to build a teaser-image that could be used on the Drinks&Co website, with different specifications.

✍️ My role

Implicated at: User Research, User Testing, Visual Design

Duration: 4 weeks

Tools: Figma and FigJam

🤔 Analysis

After making a research with the internal client, I found out that the new wall should be cleaner with a more elegant design, and, in order to make it possible, I had to remove certain elements that litter the page.

So, I made a brainstorm with my coworkers looking for things to improve or keep on the next design.

🎯 Focus

After collecting those insights (and several meetings later), I went to the design and prototyping phase focusing on create a friendly way to filter and make cleaner cards for a more aesthetic sales wall.

✨ The result

After four intense weeks, the new design was finally launched online. It spent the whole summer being tested and the few problems where solved quickly by the teams involved 👏

The wall looks amazing, and the most important thing: It works really good! Go and check it out this work on www.bodeboca.com/venta-privada-vino

What's next?

Hope to update the app soon, to replicate and unify these bunch of improvements applied to the website. Let's see...