YODA - Visual Identity

Hi people 🙅🏻‍♂️,

We are Hypeople and happy to share our one and only YODA's branding we developed for Envato Marketplace, the world's leading marketplace and community for creative assets and creative people. Should we say we got our power from Starwars? Or do we already show this with our name and logo? Tell us, do you like it?

We've reviewed every product on this marketplace and loved each and every one of them. But YODA has other things it wants to teach us. Yoda doesn't need to overdo anything, showing what's right has always been the most meaningful thing. That's why we always paid attention to the scale of our line while creating it.

The color palette is led by a vibrant YODA blue and is paired up with hectic light purple and red. The colors come into full force when applied to the new graphic elements: soft geometric shapes that connect, intersect, and scale-up throughout the different layouts.

We took care to keep YODA's representation as trendy as possible with the Telegraf font, which we find unique, self-paced, dominant and yet so modest😎.

We are aware of a creation should not be over complicated so we preffered clear and simple designs. Here is a pinch of our icon set which we aim to avoid ambiguous and controversial meanings—they have to be self-explanatory yet not eye-irritating👀. Icon sets have to be the same in terms of their dimensions, and the grid approach is responsible for straight hitting the jackpot for each and every next element of your design. Pretty obvious, don't you think😉?

Most elements can be thought of as simple geometric shapes, in most cases either a rectangle or a circle. How well a designer position these elements in space will be one of the main differences between a good and a bad design. At least it is for us😅. You can also call it YODA's heartbeat🫀.

Don't you think Yoda's heartbeat gives off an even more dynamic vibe on the components? This is exactly the importance of geometric shapes. Not to get ahead of the existing with free and confident lines and not to make the existing feel incomplete.

As we said at the beginning, we are Hypeople. When we build each other up among "Hypeople", the impossible seems possible and the world seems a bit brighter. Every action and word, no matter how small, matters in boosting our productivity and performance. There is a pile of energy accumulated in us, we spray it into the work we do, and the result is good work and happy customers at the end of the day.

Yoda is a product that tells exactly what Hypeople wants to express and has found its soul on the marketplace. Since the first day it went on sale, it managed to enter the "top" lists by making an average of 15 sales every day. We continue to improve the product with every single feedback we have received since day one.

Stay tuned, YODA has more to show⚡️.

We would be very happy if you share your comments with us💭.

Take care people!