Sanaa

Introducing Sanaa! Founded in early 2020, Sanaa was started by a group of creatives who were frustrated in trying to get designs to market. High minimum orders, ongoing costs, start-up fees, and a lack of business transparency made it near impossible to launch products. It became a no-brainer for the team at Sanaa to create a new e-commerce platform that actually cares about its artists. So this brilliant concept became a business and they came to us to build it!

Logo & Identity

Our aim was to keep the branding subtle and flexible, this meant that the Sanaa contributing artists would always be a focus with the Sanaa brand framing and supporting their creations.  So we created this unobtrusive, yet, very stylish identity. The logo is shaped to reference an abstract ‘S’ and it comes alive in its flexibility and execution across the different communications. Place it together with the wordmark and this classy logo is good to go!

Typography

This pairing of typefaces is brilliant for contrast. New Spirit Semi Condensed offers a wild amount of personality that Sanaa leverages through titles and bold headings. Mixed with the subtle sans-serif font Inter, Sanaa can communicate important information as well as show off a lot of character.