Masculine Brand Identity

The brand name, “Masculine" focuses on men’s products such as hair gel, shampoo, soap etc. They wanted the brand to have masculine elements to it.

Going for a premium feel without an expensive look. Masculine, Clean style. My approach was a wordmark type logo, using an appropriate bold, strong lines lettering, with the letter M as the icon mark, conveying a suit, to represent the idea that this is gentlemen’s product. Professional with a premium feel.