YAYbourhood Logo

YAYbourhood is a feel-good initiative that is about spreading cheer in our communities. KEEN Creative created this logo for Rohit Group of Companies — an Edmonton-based developer — for their giving-back initiative. The smile initiative is their way of encouraging neighbourhoods that make people happy. The playful and whimsical lettering and smiley face, combined with the sunshine and bright colours, helped to create a fun and friendly brand.