Plume email: Monthly member report

The Project: Plume's personalized monthly member data report

We designed and developed a template system for Plume's monthly emails they send to their members. The emails house unique data pulled from each household's membership data via the app and smart home device usage.

We created a modular template system with a component library in Figma. Each month we are able to build out a unique email that fits that month's theme in an efficient way, both for design and development.

The emails support dynamic data that is pulled in and varies per user.

We used mobile-first thinking for the layout, and created variations for light and dark modes, depending on what the user had their devices set to.

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“Pono is the best strategic design partner I've ever worked with. They have been instrumental in building out key consumer brand and engagement initiatives for Plume, including an entirely reimagined email system, creative advertisements, and personalized data reports. They have the unique ability to push creative limits while retaining brand integrity. If you want a prolific design partner with vision, heart, and insane efficiency, look no further.”

Bethany Becker Director of Marketing, Plume

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About Plume:

Plume is the creator of the world’s first truly intelligent experience platform to provide WiFi for the modern age. They believe that technology is about making

moments better and creating new ways to make connected spaces work smarter. www.plume.com / www.plume.com/homepass