Branding for West Coast CaniX (canicross)

West Coast CaniX (canicross) is passionate about encouraging and supporting people and their dogs to get fitter together in a fun, safe and social way. As CaniX is a relatively new sport to the West Coast, they aim to also provide access to equipment, coaching, community and racing.I worked with their founder Christine to develop a Brand Style Guide that reflected West Coast CaniX's approachable, dog-loving energy.

Their style guide included logos, logo variations, colours, fonts, and product designs, setting them up with all of the essentials they needed for their official launch.‍ Featured in this image is the West Coast Canix symbol logo stitched onto a canicross harness. Their branding also carries over onto the straps, which feature a West Coast inspired sunset illustration.