SaaS compliance website design

Hola guys!

Take a look at a new design for a SaaS compliance tool. Traditionally compliance does not really come across as a human centric product. It's associated with cold, hard data. The challenge was to bring across how the tools compliance stack gave cloud companies a unified platform that could accelerate revenue and also joy.

The scope of the project

UX research

UX copy and content rewrite

Brand positioning

UI design

Custom illustrations

Usability testing

The landing page is designed with the CTO as buyer persona. The OKRs I set for the design based on my UX research is

1. Present value props, ROI, upfront spend.Present the brand as an expert in your industry. Technology investments are new territory for CFOs.

2. As a brand, you have to be able to explain how your solution can solve not only problems that already exist, but also problems that businesses are only just beginning to experience, especially in compliance.

3. Demonstrate that you understand the business you’re approaching well enough to articulate problems and offer customised solutions.

My visual inspiration for this project was Gumroad meets Zendesk. Clean, minimal and enterprise with a sprinkle of quirk.

Thank you for your time! Do share or show me some love if you like my work.