'design that's' slogan campaign

When I worked at The Graphic Hive, I came up with a slogan campaign that centers around the phrase ‘design that’s’ and an endless multitude of phrase endings. In advertisments, in-house creative, and swag, it’s adapted to the subject matter or the content of the verbiage...

On social media, when intermixed with text slides and images, the slogan gains whitty endings based off the content that precedes the logo slide...

On packaging, the slogan is left blank so that customers can use it for a social media contest where the client finishes the blank slogan ending and takes a photo with their completed merch and the package to be posted and tagged with #designthats. a winner would be picked at the end of each month for a discount.