Klaviyo Iconography

Klaviyo is a leading customer data and marketing automation platform dedicated to accelerating revenue and customer connection for online businesses. In 2022, they went through a large-scale rebrand effort and I was tasked with revamping the company's iconography and visual design libraries. With the help of my teammate Robert Yu, we were able to capture Klaviyo's unique humanistic approach to tech through youthful imagery, soft edges and playful humor. Visit Klaviyo.com to see them in the wild.