Arthur Ashe Website Redesign

🎾🎾🎾We're excited to be launching the new Arthur Ashe website during the @usopen, one of the biggest tennis opens in the world, where the main stadium holds his name in honor.

@arthurashe is an American lifestyle tennis brand that evokes the style of the 60s and 70s through a modern lens.The new apparel collection is inspired by Arthur Ashe, who was an American professional tennis player, civil rights activist, an advocate for youth sports, and founder of the Arthur Ashe Foundation for the Defeat of AIDS.

The Arthur Ashe team wanted a high-performing website to establish and communicate the new brand's story. With this in mind, Barrel designed a website that blends history and philanthropy into the digital shopping experience, and provides customers with a journey to purchase and drive sales.

Check out the site here.