Turn The Tables
Yelp for Restaurants, Yelp's suite of SAAS products, needed an evergreen campaign to increase awareness. So we launched "Turn The Tables", a campaign platform that embraces adaptation and celebrates stories of restaurateurs who used unconventional thinking to stay ahead during the most challenging time in the industry.
To tell these real customer stories we created vignettes voiced by them and paired with beautiful 3D visuals inspired by their real restaurant spaces.
We then took those customers vignettes and combined them into an anthemic film capturing the Yelp For Restaurants brand platform of "Turning The Tables".
Check out the full campaign by visiting yelp.com/turnthetables
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