Califia Farms Website Redesign Concept

Califia Farms needed an overhaul from its e-commerce website into a content platform for recipes, how-tos, and product information. Califia’s portfolio spans 7 categories with product lines falling underneath each of those categories. The goal was to convey joy, variety, and versatility. Showcasing the breadth of their portfolio and the various usage occasions was a great design challenge to solve.

My Role: Art Direction | UI Designer

Creative Direction: Angela Kowalski

Content Art Direction: Mike Smolowe, Krystle Quilala

UX Wireframes: Envoy

Photography: Julia Stotz

Copywriter: Erin Spens