Silvan Outdoors branding
This is a branding project for a hypothetical outdoor outfitting company called Silvan, which is a brand targeted mainly at suburban families. Silvan's brand aims to feel fun, approachable, warm, and ambient.
The brandmark is composed of three tents, symbolizing the familial camping experience, while the tree that they form is a nod to the name of the brand.
abstract
approachable
branding
camping
clever
creative
forest
logo
outdoor
outfitter
symbolic
tent
tree
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Posted on
Sep 11, 2022
More by J. S. Clingman View profile
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