Binjee Branding - Online Content Streaming Website

Logo Making

After multiple zoom meetings and discussions with the media management team, I proposed the logo according to the needs of the regional audience, Since the brand going to capture the local audience for binge-watching the content, the logo should be a mixture of local language + English as well.

Logo Process - A Wordplay

Binge Watching + Jee (means yes or acceptance of something coming to you, Jee also represents humbleness, and giving respect, however in the client's case is more than a YES!).

Background color possibilities where as white is the main base color already.

Logo Variations

I provided the best possible options with color combinations and styles for multiple usages.

Typo

As usual typography is the main part of any branding, here we are with the best impression based font for all the marketing and promotional content including logo.

There were two major colors decided and the complete brand material revolved arround these colors.

Indoor / Outdoor Collaterals

Suggestions for indoor and outdoor marketing materials and styles.

Mobile and Desktop Icon

Couple of online apps icons for native and non native applications.

Online Product Website

Here is the final product presentation with website UI design for desktop and tablet responsive along with a native mobile app view.

According to the client, they wanted to make online platform like Netflix and Amazon Prime where users can monthly subscribe and binge-watch the amazing content.