Brief

In this self-initiated project, I delved into a parallel universe,

where Starbucks took on the persona of a coffee-infused fragrance company.

The name 'Astera' derives from Greek mythology - similar to how Starbucks' signature Siren pays homage to old greek tales.

Utilising Starbucks' original colour palette, I tweaked the brand identity to create an heir of luxury, much like the everyday luxury of a Starbucks coffee.

The name Astera means 'star-like'.

The three fragrances follow this theme, being named after constellations that take on characteristics of each coffee scent profile.

- Orion (Original) - Virgo (Vanilla) - Musca (Musky)