Portland Cider Company
Portland Cider Company needed a sophisticated new look to reflect the quality of their delicious award-winning ciders.
Portland Cider Company is raising the bar for Northwest craft cider.
A new polished look and feel to reflect Portland Cider Company’s award-winning status. We developed a clean packaging system to work for their year-round, seasonal, and small batch ciders as well as a spiffy new logo to take center stage across the brand.
Logo
Portland Cider Company’s original logo was recognizable because of its color and shape. After exploring a number of alternate directions we ultimately landed on an upgraded version of Portland Cider’s original big red apple. We wanted to retain familiarity while adding a new level of elevation and clearly communicate their expertise, trust, and dedication to creating great cider.
We refined the apple shape to create more negative space and added gold metallic detailing and custom typography for elegance and sophistication. We chose to feature the logo largely on the cartons, allowing it to become a major part of the packaging design and aid in brand recognition.
Packaging
Our goal for Portland Cider was to elevate their overall branding to create cohesion across their cider lines. Inspired by the clean, sophisticated designs of classic English ciders, Portland Cider eagerly embraced a sophisticated minimalist design. We developed a system to highlight the quality and built out diverse colorways to differentiate the range of flavors.
Packaging Messaging
Our goal for Portland Cider was to elevate their overall branding to create cohesion across their cider lines. Inspired by the clean, sophisticated designs of classic English ciders, Portland Cider eagerly embraced a sophisticated minimalist design. We developed a system to highlight the quality and built out diverse colorways to differentiate the range of flavors.
