Rush is a fictional brand I created to fill a hole in the market, glucose tablets marketed towards type 1 diabetics between the ages of 11-17. These tablets fit perfectly in a backpack for on-the-go teens as well as youthful flavors and bold graphics to catch the eye of Gen Z. Packaging was inspired by vape products that successfully targeted a similar demographic.

Product Photography

Each product was next to its fun youthful flavors to showcase and highlight each flavor uniquely.