GS1 - A global barcode authority

GS1 is a neutral, not-for-profit, international organization developing and maintaining standards including barcodes. The best known of these standards is the barcode, a symbol printed on products that can be scanned electronically.

Problem Statement

GS1 governs and regulates over 150 million barcodes that are being used worldwide. They needed to create and manage marketing funnels using Marketo and automate their marketing flows.

They also needed to integrate Marketo with their CRM to increase team productivity and reduce the overhead of switching between the two systems.

The Solution

Our team not only designed a solution for GS1 but also provided consultation for designing and deploying the marketing automation flows. The team also integrated the Marketo funnel management into the CRM used by the client.

The team also designed and developed several landing pages that were used by GS1 in their marketing campaigns. The landing pages were also integrated with their marketing funnels resulting in better conversions and, most importantly, better lead management.