Low Rate Co :: Homepage
For our financial lender client’s redesigned homepage, we wanted to focus the user’s attention on two main aspects – the website’s automated loan officer feature and the ability to get a loan approved in minutes. We were sure to place content on those topics early in the scroll, using plainspoken headline language to engage the user.
We kept the design layout simple, incorporating offset blocks of color behind images in order to avoid the repetitive horizontal banding effect that can occur with contrasting section backgrounds.
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