Salvation Army Angel Tree Branding

For years, the Salvation Army Angel Tree used either a white or a black image of a child in their branding efforts to encourage folks to adopt an Angel (child) during the holiday season.

In an effort to be more visually inclusive of their Angel Tree program, the Salvation Army sought my help to design a new Angel Tree logo that is more inclusive of children of various genders, skin colors, ethnicities, religions, and cultures.