Sensemaker

Design for a high end business consultancy service.

A strong focus on contrast:
"... exclusive, revolutionary, different, sought after and valuable
yet accessible, guiding, coherent, clear and straightforward"

and harnessing a number of themes or concepts such as:
• “Clarity from confusion”
• "Forget what you thought you knew"
• "Clear, yet revolutionary"
• "Revealing the problem – finding the solution"