Neue

Me and @Ben Kennedy are working on a big update to our Brand Guidelines and style guide for Digital Products. It's a project of epic proportions and it touches many points across the organization.

It's a giant, slow animal. But we're taming it. ;D

First positive change we've identified – Reducing our use of Helvetica Condensed Bold, to achieve a more friendly headline on some of our heavy-traffic pages. It seems to render more gracefully and translates into a more approachable dialog with our visitors.

Still a long way to go, and sadly, we can't show too much for now, but it's gonna be grand.