VICI

Luxury Rentals in Little Italy

San Diego's Little Italy neighborhood is a favorite among culinary enthusiasts and locals alike. When a top-rated city developer needed branding for their newest luxury apartment project going into the area, my team answered the call with an authentically Italian brand and positioning that would appeal to high-end residents. Told through the story of 'conquering life,' an impactful, punchy logo was developed and paired with bold location imagery, a photoshoot to capture the lifestyle, and an innovative landing page to capture leads.