Illumina

Cutting-Edge Biotech Firm in San Diego

With the rollout of their latest bead chip technology and lab configurations, biotech giant Illumina needed a combination of showcase pieces for global trade shows and industry forums. A large-format, replica bead chip brochure was engineered with pull tabs that would reveal new product highlights, as well as a pocket on the back for holding additional handouts. An interactive lab microsite was designed, complete with hand-drawn machine illustrations and to-scale lab layouts, allowing users to understand the equipment and investment needed to yield the specific lab output they desired, whether it was 250,000, 500,000 or 1,000,0000 samples within a single year.