DJI Avata — Scroll Animation Concept
New art direction proposal for DJI’s Avata product page.
The vision is that each product page should feel like its own website—instead of another generic page under the mother brand’s umbrella.
From a branding standpoint, that would allow each product to have its own personality & style (within the boundaries of an overarching brand guideline). That would also make for better audience targeting in DJI’s marketing efforts.
3D renders © 2022 DJI
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