Shaadi Ki Strategy — Proposal

As part of the research initiative at Shaadi.com, I uncovered insights that will aid my team to design and engineer solutions focused on growth and retention.

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Shaadi Ki Strategy

A feature envisioned to aid people get their expectations aligned when it comes to marriage.

Communication gets lost in the ether, especially on dating apps, and when people match with each other, they ask the classic question:

"What are you looking for?"

Well, this feature hopes to make sure that expectations and way-of-life after marriage is clear to Matches.