Zico Refresh

Refresh of Zico Premium Coconut Water. In leu of developing, selling, and producing a long form campaign, a quick refresh of the homepage is a smart low hanging fruit to focus attention in revitalizing the brand with minimal impacts and costs. By restructuring the hierarchy of of messaging with existing backend structure and completely new and fresh experience can be had with mostly front end development.

Impact is maximized through engaging and beautiful content, additional value content that was buried behind other pages is brought up front to the user. Allowing a rich, and engaging experience for the user with a simple scroll from top to bottom.