Visual Identity - Raw Interior Design Studio

The brand aims to bring a warm and cozy interior design for their target client. Therefore, in its visual design, organic shapes and earth tone colour palette are designed to create an organic and authentic image. The design of the logo combines simplified furniture elements, eg. slat wood deco, round cushion, wooden leg.

RAW is an interior design studio based in Hong Kong, founded in 2020 by designer Robin Lai. They design and create interior as well as custom furniture with natural simple shapes with tactile sustainable materials.