Innovate energi drink campaign - OOH Media

This was a project i worked on at my current job at AFA JCDecaux.

The client was going to release a new energi drink within a couple of months and wanted to make an innovative campaign on some of our advertising panels, with a "going out of frame" feeling to it.

Me and one of my co-workers from our innovative department sat down and discussed how we could utilize our current advertise panels in an eye-catching innovative way.

We thought it could be cool to make the product go out of frame by sticking up at the top and furthermore incoporate the star element from the clients logo and visual identity, with a lighting solution/effect for the more darker hours of the day.

My primary job on the project was to bring our ideas to life with a visualisation/mockup of how it could be executed.

The client liked the idea, with some minor adjustments, and it is now live in different locations in Copenhagen. Images of the campaign will posted as soon as i get my hands on them.

The first image below is the sketch my co-worker drew based on the clients wishes and our ideas

The last two images are day and night visualisations

Mockup / visualisation of the campaign at day time

mockup / visualisation of the campaign at night time

The images below are the from the actual campaign.