BRANDING | PACKAGING DESIGN FOR BRAND "BEAUTY SP ®"

BRANDING | PACKAGING DESIGN FOR BRAND "BEAUTY SP ®"

72% of American shoppers claim that packaging design influences their buying decisions.

That’s proof that design matters and companies need to start doing more to invest in their packaging’s look to ensure they’re making the right impressions on their target audience.

Particularly, when it comes to competitive industries like cosmetics, which is a multibillion business, having a design that stands out can be the key to success.

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