The role of an Art Director

The role of an Art Director includes shaping the direction of projects and pushing creative in new directions. It's vital that an Art Director is always curious, seeking out the latest creative trends and developments.

It's also important to stay up-to-date with available talent for commissioning designers, photographers, illustrators, typographers and film directors through regular reviews of their portfolios and showreels.

Other channels to explore include following showcase sites, for example Sites Inspire, Awwwards and Httpster as well as a select choice of accounts on Instagram, for example film makers, photographers, designers, typographers and illustrators.

Creative exploration is one of the aspects of being an art director that I enjoy the most, it gives me inspiration and a springboard to pushing the envelope.