Bye bye old-school membership cards, hello digital - MVP design

Transformation of lifestyle membership card to digital membership

About the client/product:

Privilee is UAE based ‘The No.1 lifestyle membership’

By using the app, members can access luxury beach clubs and leisure facilities, gyms, fitness classes, spa and F&B discounts with a Privilee membership.

Problem:

Membership card was printed manually and delivered to the members through courier services or pick-up facilities, which was an extra cost and management had to take the pain to check and balance all the customers.

Solution:

Digital membership made members and Privilee team a hassle free service and saved a cost for the company to run and improve operations for their customers.

That phase was a moment of identification of core problems to be rectified. This transformation won members trust and appreciation to further integrate digital age.

I am open to new opportunities 👋

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