IPA Volume Package Design

This project was a more permanent solution to the exploration of a brand extension with some design standards. The goal was to maintain brand consistency & integrity outside of a single product. The volume package needed to stand apart from the aging Crush City IPA 12 Pack which was already on shelves. Should feel right at home beside Best of The Best and Seltzer boxes while evoking feelings of fun, energy, and mouth-watering flavor under the Crush City IPA banner.