BiC 50th Anniversary Ad Campaign | Advertising

Team Project with designer Lily Adams

Advertising

4 weeks / 30 hours

BiC 4-color pens are a classic stationery staple, however, most people use them for professional, utilitarian reasons rather than self-expression. How can we encourage our customers to reimagine and explore the possibilities of the BiC four-color pen?

Recognizing people’s desire to express themselves as individuals, we fully utilized the use of color to highlight how this four-color pen can make a person stand out in a fun way in a real world application.

Check out my full process for this project at www.kcamm.design