Why is onboarding important for UX?

The answer is simple. First impression. Let's explore more ⤵

Let's look at some statistics

Onboarding UX highly affects the rest of the customer journey. Here are some stats:

• 63% of customers report that the onboarding experience affects their decisions on making a purchase.

• 80% of users say they deleted an app because they didn’t know how to use it.

• 86% of users say that they would keep buying from companies that employ welcoming and educational onboarding after purchasing.

How do you improve your onboarding process in UX?

1- Reduce the Cognitive Load

Get rid of unnecessary information, increasing users’ willingness to learn, and making sure nothing is more complex than it needs to be. 

2 - Stop forcing it down their throats

Make it skippable, bitesize

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