Grublr Brand Identity

Grublr is a new tech startup solving the age old problem of deciding where to eat. They needed to create a visual identity system that would bring a fun and engaging feel, while accommodating for a variety of media around food. We helped them uncover their visual identity with a fun yet flexible approach to their system in tandem with BlueLabel as they designed and built their app.

With Grublr’s identity primarily living in a digital ecosystem, Grublr needed a simple, distinct symbol that would serve is a scalable identifier for their brand. Grublr’s symbol combines an uppercase G and infinite spiral—communicating the endless decisions the platform provides while it’s aesthetic feels fun and fresh.

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