Grublr Brand Identity

Grublr is a new tech startup solving the age old problem of deciding where to eat. They needed to create a visual identity system that would bring a fun and engaging feel, while accommodating for a variety of media around food. We helped them uncover their visual identity with a fun yet flexible approach to their system in tandem with BlueLabel as they designed and built their app.

At its core, Grublr’s visual identity system consists of a bold geometric logotype, energizing color palette, and fun typographic system. Finding inspiration from the logo, a radiating pattern was created to work within layouts, photography, and motion—further creating consistency and flexibility within the visual system.

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